Jingles in Advertising

A great tool used in advertising to help make a commercial (and in turn a product) memorable is the "jingle". A "jingle" (as defined by Thefreedictionary.com) means "to have the catchy sound of a simple, repetitious rhyme or doggerel.) In other words a jingle is a slogan with some rhythmic qualities or often a short song or group of sounds. This advertising tool is used to get stuck in a customers head, and (if done correctly) the customer will recall the product/service every time they remember the catchy jingle.

Here are some examples of successful jingles:

McDonalds: Have you had your break today?

Campbell's: Mm Mmm Good

Oscar Myer: I wish I were an Oscar Myer Weiner

Jello Pudding: J-E-L-L-O

Sloman Shield: Shield your home, with Sloman Shield

7-Up: 7-Up, It's an "Up-Thing"

Some of the jingles are still stuck in my head to this day and I can remember each product they stood for. Seeing as some of these jingles are a few years old and I can still recall them and their products, it seems as if the jingles were successful.

What kinds of jingles can you remember from old commercials?