The Superbowl may be the biggest event of the year for the NFL, but it is also the biggest event of the year for advertisers and businesses. The average cost for a 30 second spot during the Superbowl is about 3 million dollars (so if your gonna advertise during the Superbowl you better make it count!).
The following commercial features NFL standout Troy Polamalu remaking the legendary "mean" Joe Green Superbowl ad that featured Joe talking to a young fan and drinking a bottle of Coke. This ad features Coke Zero and in my opinion was a little too cheesy and not as genuine as the original. What is accomplished is the attention they initially grabbed by remaking the famous ad (and re-emphasizing the Coke brand), so in retrospect although I didn't enjoy it as much, the commercial served its purpose.
http://www.youtube.com/watch?v=Kzj3Wlgtmpg
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