At the first view of Apple's commercial that introduced Macintosh in 1984. I originally would have filed it under Bash um'. Studying the commercial in a few of my classes I learned a few things about what was really going on. Apple was introducing a ground breaking product in 1984 that people really did not know much about. The sci-fi action occurring in the commercial further left people wondering what Macintosh was and why they would be interested in it. This curiosity served as a tool for these people to ask questions and try to figure out what it was that was "going to make 1984 not seem like 1984 anymore" thus changing the world forever. The commercial depicted the future (sci-fi theme), and the commercial depicted triumph (girl throwing the hammer) as well as creativity. Although it appears like the commercial is strange and irrelevant, it is considered by many to be brilliant. The only way to measure the brilliance of this commercial would be the results. Did people go out and buy the original Mac after viewing this commercial? They certainty did. The message at the end of the commercial ties everything together and makes logic out of the scenes that left you scratching your head three quarters of the way through it.
Here is a clip of Apple's Macintosh commercial (originally aired in 1984)
http://www.youtube.com/watch?v=OYecfV3ubP8
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